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Asset allocation is how you divide your portfolio among different asset classes: stocks, bonds, cash, real estate, and alternatives. Research shows it’s the most important investment decision you’ll make.

Beginner

What It Means

Asset allocation is your portfolio’s recipe - how much of each ingredient (asset class) to include. It determines your risk level and expected return more than any other decision.

Common Allocations

The 60/40 Portfolio

The classic “balanced” portfolio: 60% stocks, 40% bonds. It’s a common starting point that balances growth potential with stability.

Why It Matters

Research shows asset allocation explains about 90% of portfolio return variability over time. Individual stock selection matters far less than your mix of stocks vs. bonds vs. other assets.

Advanced

The 90% Rule

Brinson, Hood, and Beebower (1986) found that asset allocation explains over 90% of the variation in portfolio returns over time. This landmark study shifted focus from stock picking to strategic allocation.
This doesn’t mean 90% of returns come from allocation - it means 90% of return differences between portfolios are explained by allocation differences.

Strategic vs. Tactical

Asset Class Characteristics

Historical Returns

Long-term annualized returns (US, approximate):

Allocation by Age

Traditional rule of thumb: “100 minus your age” in stocks.
This is a rough guideline only. Individual circumstances (risk tolerance, other assets, income needs) matter more than age alone.

Modern Portfolio Theory

Harry Markowitz (1952) showed how to optimize allocation for maximum return at each risk level - the “efficient frontier.” Key insight: Combining assets with low correlation reduces portfolio risk below the weighted average of individual risks.

Factors Affecting Allocation

Rebalancing

Asset allocation drifts as markets move. Rebalancing returns the portfolio to target:
  • After stocks rise: Sell stocks, buy bonds
  • After stocks fall: Sell bonds, buy stocks
This enforces “buy low, sell high” discipline.

Data and Implementation

Diversification

Core principle of allocation

Portfolio Rebalancing

Maintaining target allocation

Correlation

Key to allocation benefits