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Asset allocation is how you divide your portfolio among different asset classes: stocks, bonds, cash, real estate, and alternatives. Research shows it’s the most important investment decision you’ll make.

Beginner

What It Means

Asset allocation is your portfolio’s recipe - how much of each ingredient (asset class) to include. It determines your risk level and expected return more than any other decision.

Common Allocations

ProfileStocksBondsCashRisk Level
Aggressive90%10%0%High
Growth80%20%0%Moderate-High
Balanced60%40%0%Moderate
Conservative40%50%10%Low-Moderate
Preservation20%60%20%Low

The 60/40 Portfolio

The classic “balanced” portfolio: 60% stocks, 40% bonds. It’s a common starting point that balances growth potential with stability.

Why It Matters

Research shows asset allocation explains about 90% of portfolio return variability over time. Individual stock selection matters far less than your mix of stocks vs. bonds vs. other assets.

Advanced

The 90% Rule

Brinson, Hood, and Beebower (1986) found that asset allocation explains over 90% of the variation in portfolio returns over time. This landmark study shifted focus from stock picking to strategic allocation.
This doesn’t mean 90% of returns come from allocation - it means 90% of return differences between portfolios are explained by allocation differences.

Strategic vs. Tactical

ApproachDescriptionTypical Changes
StrategicLong-term target allocationRarely changed
TacticalShort-term adjustmentsQuarterly or more
DynamicRules-based adjustmentsAutomatic triggers

Asset Class Characteristics

Asset ClassExpected ReturnVolatilityRole
EquitiesHighestHighestGrowth
BondsModerateLow-ModerateIncome, Stability
CashLowestLowestLiquidity, Safety
Real EstateModerate-HighModerateDiversification, Income
CommoditiesVariableHighInflation hedge
AlternativesVariableVariableDiversification

Historical Returns

Long-term annualized returns (US, approximate):
Asset ClassReturnVolatility
US Stocks10%16%
International Stocks8%18%
US Bonds5%4%
Cash/T-Bills3%1%
REITs9%18%

Allocation by Age

Traditional rule of thumb: “100 minus your age” in stocks.
AgeStocksBonds
2575%25%
4060%40%
5545%55%
7030%70%
This is a rough guideline only. Individual circumstances (risk tolerance, other assets, income needs) matter more than age alone.

Modern Portfolio Theory

Harry Markowitz (1952) showed how to optimize allocation for maximum return at each risk level - the “efficient frontier.” Key insight: Combining assets with low correlation reduces portfolio risk below the weighted average of individual risks.

Factors Affecting Allocation

FactorImpact on Stocks %
Longer time horizonHigher
Higher risk toleranceHigher
Stable incomeHigher
Large emergency fundHigher
Near-term spending needsLower

Rebalancing

Asset allocation drifts as markets move. Rebalancing returns the portfolio to target:
  • After stocks rise: Sell stocks, buy bonds
  • After stocks fall: Sell bonds, buy stocks
This enforces “buy low, sell high” discipline.

Data and Implementation

ConsiderationDetails
Review FrequencyAnnually at minimum
Rebalancing Trigger5% drift from target typical
Tax EfficiencyRebalance in tax-advantaged accounts first
CostsConsider transaction costs vs. precision